https://www.kaitlinmccready.com/home daily 1.0 2023-01-03 https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/9b933a87-d0c8-43c2-8455-2efe3f435700/L+Project+signage.jpg Home https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/be991316-6cdd-42a8-84b6-7cd6c450c9b1/Screen+Shot+2022-01-23+at+9.52.18+PM.png Home - My Work From the New York City subway to the Fortune 500, I’ve solved a range of communications challenges. https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/5231f88a-8adc-4d8a-8ffe-7b4ae5b8ed0e/image-asset.png Home - Featured Project Building a voice for a multi-million dollar resilience and rehabilitation transportation project in New York City. https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/7278720d-e19b-4bfd-9150-52c1da9b00b8/Jacobs+logo.png Home https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/ae74ca32-12fc-4c39-a9db-4ce43b6b14f9/Screen+Shot+2022-02-04+at+9.20.48+PM.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/0a96eab8-6757-4b2c-9522-a7e124adcaa6/Oracle+logo+black.png Home https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/0ab4336f-c8b1-4b87-8ce3-d09f1a5e45bd/Two+Sigma+black.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/b9586fb7-89fe-4114-b81b-b3187e46fc13/MTA+NYCT+logo+black.png Home https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/a63609a3-4d45-4e6b-804f-4f707d3e28dd/BLACK+Hyland_Software_Logo.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kaitlinmccready.com/contact daily 0.75 2025-06-03 https://www.kaitlinmccready.com/about daily 0.75 2025-06-03 https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/4dfd6f6d-dcc1-4c44-bfc6-7b8bf80b45b1/Kaitlin+McCready+B.jpg About https://www.kaitlinmccready.com/resume daily 0.75 2025-06-03 https://www.kaitlinmccready.com/projects daily 0.75 2023-07-28 https://www.kaitlinmccready.com/projects/internal-crisis-communications monthly 0.5 2022-01-24 https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/85a68755-9ad9-4f33-b5cc-cea773686574/Screen+Shot+2022-02-04+at+2.25.40+PM.jpg Projects - Internal Crisis Communications - Dynamic process flows were constructed and agreed upon to establish information flow during a crisis. Content blurred for confidentiality https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/e96452d6-dd41-4ea7-8b07-25d1985b61e1/Screen+Shot+2022-02-04+at+2.30.06+PM.jpg Projects - Internal Crisis Communications - A full internal audit was conducted across IT and corporate communications to inform the recommended strategy and processes for the crisis communications protocols. Content blurred for confidentiality https://www.kaitlinmccready.com/projects/editorial-multimedia-communications monthly 0.5 2022-02-04 https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/a0e87a0d-ba30-46c4-a72d-67e99ef2d3c0/Screen+Shot+2021-12-12+at+10.27.04+PM.png Projects - Editorial + Multimedia Communications - Newsletter content was designed to bring clarity to technical information, so customers could better understand how the project benefited them personally. https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/5f1b261c-fd05-4ab5-af67-832816839845/Screen+Shot+2021-12-23+at+5.10.02+PM.png Projects - Editorial + Multimedia Communications - As the centerpiece content for the project, the newsletter gave customers all the information they needed in one place, including all of the ways they could get in touch with the MTA throughout. https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/a2cddcef-5acc-421c-91ac-aa8eb85088a6/Screen+Shot+2021-12-23+at+5.07.10+PM.png Projects - Editorial + Multimedia Communications - Early newsletters focused on providing trip-planning information in a variety of formats—written, visual (maps) and video. https://www.kaitlinmccready.com/projects/brand-design monthly 0.5 2021-12-16 https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/ffad518e-9593-4fe5-a23b-1ae28aecffbd/40766373843_4e93643272_o.jpg Projects - Brand Design + Management - If it was related to the L Project, wayfinding signs for different travel options all followed the same brand and color profile. If it was related to the L Project, wayfinding signs for different travel options all followed the same brand and color profile. https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/2bbcc24c-1136-4315-9390-999622ed1871/47679820752_78767065b6_o.jpg Projects - Brand Design + Management - Localized maps were deployed to educate customers about their travel options and help them navigate, right when and where they needed it. Localized maps were deployed to educate customers about their travel options and help them navigate, right when and where they needed it. https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/f09a0fc7-f23c-4f99-b1ef-65649ae796e4/L+Project+signage.jpg Projects - Brand Design + Management - Using historical customer travel data, travel guidance was customized by station to deliver the most relevant, dynamic information. Using historical customer travel data, travel guidance was customized by station to deliver the most relevant, dynamic information. https://www.kaitlinmccready.com/projects/change-management monthly 0.5 2022-02-04 https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/ad407cb5-db76-4ab1-8c53-0ad7ea645203/Screen+Shot+2022-02-04+at+2.02.13+PM.jpg Projects - Digital Transformation + Change Management - The digital transformation was segmented into several different initiatives. Each went through its own change management planning process, including creating a messaging framework. Content blurred for confidentiality. https://images.squarespace-cdn.com/content/v1/61b69f12e74b655454880015/e243a282-5a79-420b-935c-1193e551f4ac/Screen+Shot+2022-01-23+at+8.37.55+PM.png Projects - Digital Transformation + Change Management - Content like this “release in a box” presentation was provided to users prior to each new product release. A select group of product champions received a specific briefing to help them cascade information throughout the organization.